Faces/Inspiration behind NIKETIKA
Coming from a line of strong women and blessed with the best of men, making my name or having a financially independent life was never something I needed to achieve; rather it was the ground that I stood on. It was always a part of our identities, one of our realities, just another step in having a meaningful life.
So, got my degrees, married the love of my life, birthed the most amazing kid and joined a job. Easy peasy!
But then, that fascination and excitement of getting clothes made from scratch for myself and the women around me….uuufffffff, could never let that one go! Strolling through the lanes of Jaipur, Banaras, Kota, Kolkata or wherever I have lived has been one of the most therapeutic experiences of my life. Witnessing the process of getting the plain fabric cut, hand dyeing, those machine or hand embroidered motifs and finally getting it stitched especially for me…..eeeessssshhhhhh, getting goosebumps as I type it even.
After a few years of working as an Asst. Prof., running through hours of traffic to reach University and having a schedule not supportive of my personal life, I decided to get the load off! Lo and behold, NIKETIKA was born.
Born again, coming back in our lives.
At the heart of NIKETIKA is not just a name – but a soul. NIKETIKA is my sister, my first child and the inspiration behind this beautiful journey we are on. She wanted to be an actress when she grew up and wear clothes made by me.
It may seem like a small step, even naive – but it’s a step toward that dream of ours. And what befitting name for a women’s clothing brand than the name which means queen of our home – NIKETIKA.
NIKETIKA is a celebration of the modern Indian woman who swiftly switches between the roles – from boardroom meetings to festive gatherings, from quiet moments to bold moves.
We don’t run behind mass produced, we believe in intentional creation. Born from the desire of slowing down, we are not only creating a brand but truly committing towards especially crafted pieces. With the philosophy of ‘made-to-order’ we focus on a no rush, minimal wastage policy. The love for honest beauty of natural textiles and time-honoured craft is evident in our products.
We know our clothes alone won’t change the world
but we wholeheartedly believe that the women who wear them will.
This is more than clothes.
It’s a tribute.
It’s a movement.
It’s NIKETIKA.
